{"title":"PURL","description":"\u003cp\u003eShop PURL grooming and care products for cats available from The Apartment Cat.\u003c\/p\u003e","products":[{"product_id":"purl-advanced-de-tangling-shampoo-250ml-velvet-release","title":"PURL Advanced De-Tangling Shampoo 250ml | The Velvet Release","description":"\u003ch2\u003eDetangling Shampoo for Cats \u0026amp; Long-Haired Dogs | PURL Advanced\u003c\/h2\u003e\u003cp\u003ePURL Advanced De-Tangling Shampoo is a neutral pH, pearly formula designed for long-haired cats and dogs. It conditions the coat during washing, making combing easier and leaving the coat softer and more manageable after every bath.\u003c\/p\u003e\u003cp\u003eFormulated with specialised conditioning actives — including cosmetic silicones and coconut oil derivatives — it works with the coat rather than against it. An added masking agent addresses the signature post-bath aroma that no one asked for.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eConditions the coat and hair while washing\u003c\/li\u003e\n\u003cli\u003eMakes combing and detangling easier after bathing\u003c\/li\u003e\n\u003cli\u003eNeutral pH — gentle on skin and coat\u003c\/li\u003e\n\u003cli\u003eContains cosmetic silicones and coconut oil derivatives\u003c\/li\u003e\n\u003cli\u003eIncludes a \"wet animal smell\" masking agent\u003c\/li\u003e\n\u003cli\u003eCap and bottle are 100% recyclable\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCats and dogs\u003c\/li\u003e\n\u003cli\u003eSpecifically formulated for long-haired cats and dogs\u003c\/li\u003e\n\u003cli\u003eTangle-prone and dense coats\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eNot Suitable For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUse near the eyes\u003c\/li\u003e\n\u003cli\u003eUse on irritated, broken or wounded skin unless directed by a veterinarian\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Purl","offers":[{"title":"Default Title","offer_id":52076096848168,"sku":"KYR-KPURLDT","price":109.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/purl-advanced-de-tangling-shampoo-250ml-the-velvet-release-8802854.webp?v=1783876928"},{"product_id":"purl-advanced-hypo-allergenic-shampoo-250ml-gentle-incident","title":"PURL Advanced Hypo-Allergenic Shampoo 250ml | The Gentle Incident","description":"\u003ch2\u003eHypoallergenic Shampoo for Cats \u0026amp; Dogs with Sensitive Skin\u003c\/h2\u003e\u003cp\u003ePURL Advanced Hypo-Allergenic Shampoo is a mild, no-tears formula developed for dogs and cats with sensitive skin. Colour and perfume free, it delivers a gentle, thorough clean without unnecessary additives — suitable for all skin and fur types.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMild, non-irritant no-tears formula\u003c\/li\u003e\n\u003cli\u003eContains ingredients that moisturise the skin\u003c\/li\u003e\n\u003cli\u003eColour free and perfume free\u003c\/li\u003e\n\u003cli\u003eDeveloped for all skin and fur types\u003c\/li\u003e\n\u003cli\u003eSuitable for dogs and cats\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDogs and cats with sensitive skin\u003c\/li\u003e\n\u003cli\u003eAll skin and fur types\u003c\/li\u003e\n\u003cli\u003ePets requiring a gentle, fragrance-free shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eNot Suitable For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUse on irritated, broken or wounded skin unless directed by a veterinarian\u003c\/li\u003e\n\u003cli\u003eContact with the eyes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Purl","offers":[{"title":"Default Title","offer_id":52076147638568,"sku":"KYR-KPURLH","price":109.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/purl-advanced-hypo-allergenic-shampoo-250ml-the-gentle-incident-1697955.webp?v=1783876808"},{"product_id":"purl-regular-shampoo-500ml-routine-wash","title":"PURL Regular Shampoo 500ml | The Routine Wash","description":"\u003cp\u003eNo perfumes. No dyes. Just a rich lather, liquid lanolin, and a cat who smells like they've made peace with the process.\u003c\/p\u003e\u003cp\u003ePURL Regular Shampoo is a mild, regular-use formula for cats, dogs and horses — gentle enough for frequent grooming, effective enough to actually work.\u003c\/p\u003e\u003ch2\u003eKey Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eMild formula suitable for regular use\u003c\/li\u003e\n\u003cli\u003eContains liquid lanolin to soften and protect the skin and coat\u003c\/li\u003e\n\u003cli\u003eLeaves the coat clean, fresh, soft, lustrous and pleasant smelling\u003c\/li\u003e\n\u003cli\u003eContains Urea and Glycerin\u003c\/li\u003e\n\u003cli\u003eNo perfumes or dyes — low irritation potential\u003c\/li\u003e\n\u003cli\u003eCap and bottle are 100% recyclable\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSuitable For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eDogs, cats and horses\u003c\/li\u003e\n\u003cli\u003eRegular grooming routines\u003c\/li\u003e\n\u003cli\u003eAll coat types\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eNot Suitable For\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eIrritated, broken or wounded skin unless advised by a veterinarian\u003c\/li\u003e\n\u003cli\u003eUse near the eye area\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Purl","offers":[{"title":"Default Title","offer_id":52076216647976,"sku":"KYR-KPURL","price":109.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/purl-regular-shampoo-500ml-the-routine-wash-2177399.webp?v=1783877114"},{"product_id":"purl-freshness-deodorant-spray-200ml-clean-alibi","title":"PURL Freshness Deodorant Spray 200ml | The Clean Alibi","description":"\u003ch2\u003eA Deodorant Spray for Cats and Dogs That Earns Its Keep\u003c\/h2\u003e\u003cp\u003ePURL Freshness Deodorant Spray is a moisturising, conditioning deodorant spray formulated for dogs and cats. Designed for use between baths, it freshens the coat, supports grooming, and helps manage body odour — without the drama of a full wash.\u003c\/p\u003e\u003cp\u003eAvailable in scent variants. Current variant: \u003cstrong\u003eOriginal Baby Powder\u003c\/strong\u003e. Additional scents may be introduced in future.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMoisturises and conditions the coat\u003c\/li\u003e\n\u003cli\u003eDeodorises and freshens between baths\u003c\/li\u003e\n\u003cli\u003eSupports brushing and grooming sessions\u003c\/li\u003e\n\u003cli\u003eHelps manage dry skin and coat\u003c\/li\u003e\n\u003cli\u003eQuick-drying, non-greasy, non-sticky formula\u003c\/li\u003e\n\u003cli\u003eLeaves a fine, protective film on the coat surface\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDogs and cats\u003c\/li\u003e\n\u003cli\u003ePets with dry skin or coat\u003c\/li\u003e\n\u003cli\u003ePets prone to body odour\u003c\/li\u003e\n\u003cli\u003eGrooming and brushing support\u003c\/li\u003e\n\u003cli\u003eFreshening when bathing is not practical\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eNot Suitable For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUse on irritated, broken or wounded skin (unless directed by a veterinarian)\u003c\/li\u003e\n\u003cli\u003eDirect application near eyes, nose, mouth or ears\u003c\/li\u003e\n\u003cli\u003eInternal use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Purl","offers":[{"title":"Baby Powder","offer_id":52077236715816,"sku":"KYR-KPURLF","price":106.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/purl-freshness-deodorant-spray-200ml-the-clean-alibi-6548515.webp?v=1783876927"},{"product_id":"purl-grooming-powder-100g-dry-cleaner","title":"PURL Grooming Powder 100g | The Dry Cleaner","description":"\u003ch2\u003eWaterless Grooming Powder for Cats and Dogs\u003c\/h2\u003e\u003cp\u003ePURL Grooming Powder is a convenient waterless grooming solution designed to refresh and condition the coat between baths. It helps absorb excess oil, moisture and odours, leaving the coat feeling clean and comfortable — without a drop of water.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eRefreshes the coat without water\u003c\/li\u003e\n\u003cli\u003eAbsorbs excess oil and moisture\u003c\/li\u003e\n\u003cli\u003eHelps neutralise lingering odours\u003c\/li\u003e\n\u003cli\u003eSupports itchy and sensitive skin comfort\u003c\/li\u003e\n\u003cli\u003eHelps lock in moisture and prevent dryness and irritation\u003c\/li\u003e\n\u003cli\u003eCan be used on pet bedding to aid odour neutralising and add fresh fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDogs and cats\u003c\/li\u003e\n\u003cli\u003ePets with oily or odour-prone coats\u003c\/li\u003e\n\u003cli\u003ePets with dry, itchy or sensitive skin\u003c\/li\u003e\n\u003cli\u003eGrooming between baths\u003c\/li\u003e\n\u003cli\u003eQuick coat touch-ups after outdoor play, rainy walks or travel\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eNot Suitable For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApplication near the face, eyes or nose\u003c\/li\u003e\n\u003cli\u003eUse on broken, irritated or wounded skin (unless directed by a veterinarian)\u003c\/li\u003e\n\u003cli\u003eInternal use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Purl","offers":[{"title":"Default Title","offer_id":52077260734760,"sku":"KYR-KPURLGP","price":72.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0927\/7698\/8968\/files\/purl-grooming-powder-100g-the-dry-cleaner-9424487.webp?v=1783876934"}],"url":"https:\/\/theapartmentcat.com\/collections\/purl.oembed","provider":"The Apartment Cat","version":"1.0","type":"link"}